If you happen to visit any Internet marketing forum, you will find dozens of new marketers confused because they are being flooded with endless promises of fast cash and every offer under the sun that guarantees instant success. Do you recall the old saying, “If it sounds too good to be true, it probably is”? Well, old sayings get to be old sayings for a reason.

Information overload creates huge booby traps for new Internet marketers who have not yet figured out how to make marketing a profitable venture. They discover quickly, through the tons of offers and ads and empty promises that there are apparently many paths to riches. They just don’t know which one to choose. Often, what happens is that the new marketer goes off on many paths at the same time (guilty!) to see which one works or has potential. Being new, it’s hard to stick to one thing at a time until the project is either profitable or not. When something is not an immediate success, this can be very discouraging to the new marketer. The result is that a project is dropped before it is known whether it could have been successful and the new marketer moves on to the next “big thing.”

The best way to get started in Internet marketing is to find a mentor. Find someone who understands that the average new marketer should first go through the free information that is available on the Internet. The new marketer should be coached in focusing on one aspect of their vision at a time. Map out one step, then move on to the next. Invest in only one product at a time. Invest is something that will be truly valuable for the long term.

Part of the problem with information overload comes from the genuine AND bogus claims that are blaring from website after website. This gives the new marketer the desire to copy the site owner’s success. All it takes is seeing just one of these successful people who made $1 million in one day and the new marketer of course wants to do the same. On the other hand, the next round of research and scouring the web for even more information, the new marketer will land on a site where one guy makes $500 per day on one minisite, and they want to follow that path, too.

Instead of permitting yourself to fall victim to information overload in the Internet marketing world, bring your focus to just one aspect of marketing at a time. Eventually, you will learn what works. No one person has all the answers. The field is just too vast. Find YOUR niche.